The strategic moment

Coventry City returned to the Premier League in April 2026 after twenty-five years away. Sky Blue Time Machine is the show telling that story week by week, alongside the season that ended it all. The audience is real fans, plus a wider football audience drawn in by the storytelling.

If you want to be associated with one of the most marketable English football stories of the decade, this is the show. We're selecting partners who fit the show's standards. Not many of them. Worth having a conversation.

What's available

Season sponsors

A small number of headline relationships with brands who want to be associated with the show across an entire season. Named in every episode opener and outro. Host-read mid-roll spots. Social presence. Category exclusivity. Cash priority — cross-promotion welcome.

Episode sponsors

Per-episode or short-run packages for brands testing the format or with smaller budgets. Pre-roll mention, mid-roll spot, social inclusion. Cash, in-kind, or trade.

Cross-promotion partners

Reciprocal arrangements with other Coventry and football media — podcasts, YouTube channels, social creators. No money either way; the unit of exchange is editorial presence and audience.

Editorial contributors

Recurring guest voices on the show — former players, journalists, cultural commentators. Expenses only; the show is the platform.

Get in touch

For sponsorship enquiries, email sponsors@skybluetimemachine.com or use the contact form.

Pricing is sent in response to enquiries, tailored to fit. We aim to reply within three working days.

Sponsorship enquiry